Aidan
Co-owner & Residential Water Treatment Specialist
I've been in water treatment since 1994. I started with EcoWater, ran and then owned dealerships, and spent years selling, installing and servicing systems in people's homes before we started shipping them nationwide. When you call Mid Atlantic Water, you talk to me, not a call center.
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Aidan with the core treatment systems we ship to homes nationwide.
From Local Installer to Nationwide Supplier
I got into the water treatment business in 1994, back when every sale meant a handshake, a water test at the kitchen table, and crawling into a basement to do the install myself. That hands-on foundation shaped everything about how Mid Atlantic Water operates today.
Managed an EcoWater dealership and built it into the top-performing dealer on the entire East Coast. Won every sales award the company offered and ranked as one of the top sales representatives in the nation.
Purchased and operated a Hague Water dealership. Handled everything firsthand: sales, service calls, and full system installations. This is where I learned exactly what holds up in the field and what doesn't.
Became a Water-Right dealer, continuing to handle sales, service, and installation directly. Working across multiple major brands gave me a rare, unbiased perspective on what equipment actually performs best.
Became a distributor of Fleck, Clack, and other top-tier industry components. This shift let me build systems using the best valves and media available, no longer limited to a single manufacturer's lineup.
Converted to direct-to-consumer online sales, making professional-grade water treatment equipment available to homeowners nationwide. Today we ship to all 48 contiguous states and support customers personally by phone and text.
"I've worked with several of the major brands in this industry. The systems we sell today aren't the ones with the best marketing. They're the ones I've seen hold up for 15 and 20 years."
Aidan, Mid Atlantic WaterWhat Happens When You Call
Most calls follow the same path, whether you are on a private well or city water:
- Your water test first. I start from your numbers: hardness, iron, manganese, pH and hydrogen sulfide, and on city water, whether your utility uses chlorine or chloramine (its annual water quality report says which). No test yet? Our lab kits are $199 for well water or city water, or text me a photo of the results you already have.
- Your house. How many people live there, how many bathrooms, and your well's flow rate. An undersized system underperforms or wears out early, so this matters as much as the equipment.
- What I would put in, and why. The system and size I would choose for your home. If you need two systems in a row, I tell you which goes first.
- What you can skip. If your water does not need a system, or does not need the second one someone quoted you, I say so.
"If you don't need anything, I'll tell you, you don't need anything."
Aidan, to a callerAreas of Expertise
Three decades of hands-on work across several major equipment brands means I can help you navigate the options without the guesswork. Here's what I specialize in:
Well Water Treatment
Iron, sulfur, manganese, low pH, tannins: the well water problems I've worked on most over three decades.
System Sizing
The most common failure I see is an undersized system. I'll help you calculate the right capacity for your home's flow rate and water chemistry.
Equipment Selection
Fleck, Clack, Katalox, calcite, Vortech tanks. I know what works, what doesn't, and when to use each component.
Installation Support
We recommend a licensed plumber for the install, and I support your plumber by phone. Our install videos walk through each step.
What Customers Say About Working With Aidan
"Aidan was very helpful in determining the specific needs for my well water. It's rare that a company owner would be so quick in responding to questions from a prospective buyer but in this case, I could not be more happy with his timely interaction."
Scott M., Fleck 2510SXT acid neutralizer, July 2020"I called before ordering to discuss the well tank, iron filter and softener that I was going to purchase. Aidan answered all my questions, confirmed my research and choices where good and that the equipment would handle and correct the condition of my water. He also gave me his recommendation on a sediment filter and helpful advice on a cycle stop valve that I was considering."
Joseph P., Well-X-Trol 205 well tank, May 2020Quoted as written. 428 customer reviews are published on our product pages.
Watch Before You Call
I have recorded more than 140 videos for our YouTube channel, with more than 1.7 million views between them. Good places to start:
- 4 Most Common Well Water Problems (Acid, Iron, Hard Water, Bacteria) and How to Fix Them
- Acid Neutralizer Guide (5 minutes)
- The Complete Acid Neutralizer Guide
- The whole channel
Why I Started Selling Direct
After years of working inside the dealer model, I saw the same problem over and over: homeowners were paying $3,000 to $5,000 for systems that cost a fraction of that to build. The markup wasn't paying for better equipment. It was paying for a salesperson's commission and a company's overhead.
A licensed plumber can typically install these systems in 2 to 3 hours with the right guidance. So I started selling professional-grade equipment directly and backing it with the kind of support that used to be reserved for dealer customers: real phone conversations, honest sizing advice, phone support for your plumber, and detailed video guides for every step.
That's still exactly how Mid Atlantic Water operates today. You get the same valves, tanks and media the professionals use, at a fair price, with direct access to someone who has been doing this since 1994.
Talk to Me Directly
I answer calls and texts 7 days a week, 8 AM to 5 PM Eastern. Text me a photo of your water test and I will tell you what it means. If I'm on another call, leave a message or send a text.